Having produced one of the UK's most well known design classics – the original polypropylene chair designed by Robin Day, Hille is known to all in the industry as a company of design excellence.

We were commissioned to pitch for the re-brand to one of Britain's most iconic modern-day furniture producers. The company steeped in history, had neglected it's brand strength and a thorough overhaul was necessary to put it back where it had once been positioned, as a market leader.


The original logotype was re-drawn and crafted digitally in two forms, for large use as livery and billboards and smaller use for marketing collateral and stationery. Along with brochure design, advertisements, website, stationery and livery were produced. The brand is centered around the image of fun, colour and boldness mirroring the products manufactured.